Nike continues its push of the Air Max 97 silhouette with the introduction of a new iteration in a popular colorway. Today, unveiling a triple black version of the Air Max 97 Ultra, the Swoosh presents a fan-favorite colorway for this iconic shoe.
Set to release in the coming days, this Nike Air Max 97 Ultra features jacquard fabric and synthetic paneling in black on the upper of the shoes, while different variations of the color black make up the rest of the sneakers’ canvas. Built with Nike’s Air Zoom unit technology, the low top sneakers are rounded out by a triple black Nike Roshe Run Womens outsole—giving these shoes a clean and proper look.As part of the Swoosh’s roll out for their 20th anniversary of the Air Max 97 shoe, Nike will release this triple black version and other iterations of the Air Max Adidas Superstar Femme Noir sneakers for the next few weeks as part of their celebration.According to urban lore—which changes constantly, Barrett says—the Mexican gangs took on the Cortez as part of their uniform because of the chapter in Mexico’s history that inspired the sneaker’s name: the conquest of the Aztec empire by Hernan Cortés, the infamous Spanish conquistador.
Comprised of powerful ladies including WAH Nails founder Sharmadean Reid, model and muse Paloma Elsesser, filmmaker Grace Ladoja, stylist Camille Garmendia, and writer Phoebe Lovatt, the International Girl Crew is an inspiring group that shares a passion for travel, culture, and Adidas Superstar Damen female empowerment. Having met through mutual friends, the women may not all live in the same zip code — or even country — but always find time to come together, whether it's via a video call or in real life on a Nike Air Max Tavas Mujer holiday in Jamaica. As a symbol of their bond, they wear matching necklaces strung with gold numbers. Now, Nike has invited them to design a collection of Cortez sneakers so we can all be a part of their squad.Inspired by the classic Cortez design, the friends have created a shoe available in three different colors: a neutral “Los Angeles” style, a bright “London” style, and a clean “New York” style, each with pops of color on the midsoles, graphics on the foot beds, and numbers on the heel.
“We relaunched the Shoes For Crews brand in April, when we introduced 77 completely new styles with improved comfort, on-trend styling Adidas ZX Flux Womens and upgraded safety innovations,” said CEO Stuart Jenkins. “Now it’s time for us to bring established and popular brands into the Shoes For Crews family so our customers have an even wider range of choices. New Nike Air Max 90 Mujer Balance brings us branded athletic performance styles while Dockers is a respected men’s brand that is a great addition to our dress collection.”Shoes For Crews will initially offer women’s and men’s New Balance styles 510 in five colors and 623 in two colors with a slip-resistant SureGrip outsole, with additional styles and colors coming in early 2018.“I’ve been running in New Balance shoes since 1980,” said Jenkins, who ran the Boston Marathon in New Balance running shoes in 1980, “and I am excited to bring the brand’s storied athletic performance heritage to the work environment.”With the addition of the New Balance Nike Air Max Tavas Homme styles, Shoes For Crews now offers a total of 49 wide styles.
Shoes For Crews will offer Dockers men’s styles the “Partner” in black and the “Director” in brown and black, both featuring Stain Defender? technology Nike Air Max Zero Femme and a slip-resistant SureGrip outsole.The Trump administration’s crackdown on international crime gang MS-13 has led to hundreds of arrests on New York’s Long Island, where the president himself gave a controversial speech encouraging harsh police tactics. According to advocates, immigrant students in the area have been caught up in the frenzy, getting suspended and detained on “weak allegations” of gang affiliation. WNYC, the local public-radio station, reported that one of the attributes that can get teens tagged as gang members are Nike Cortez sneakers.Shoe brands, like other elements of street clothing, have long been Nike Air Presto Femme associated with gangs, so police pay close attention to suspects’ footwear—as do gangs themselves. In June, a group of gang members beat up two men in Maryland because they believed one of them was affiliated Adidas Superstar Dam Rosa with a rival faction, thanks to his Cortez sneakers. Another man was shot in July for the same reason. In Central America, where gang violence has reached devastating levels, wearing the famous 1972 Nike model, Adidas Superstar or Puma shoes can get you killed.
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