How Nike turned the shoe drop into a high-tech game

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How Nike turned the shoe drop into a high-tech game

Post autor: yaya2017 » 8 sie 2017, o 01:19

Nike is partying like it’s 1999. Almost. Adidas ZX Flux Womens The shoe company is re-releasing the futuristic Air Max shoes — which originally debuted two decades ago — on Friday, in 13 new colorways. The “premiums” offer a more modernized look and lighter, more cushiony feel while still paying homage to the Nike Air Huarache Femme originals.Dylan Raasch, senior design director of Nike Footwear, said the goal with the Air Max 97s was to “cross boundaries of nostalgic and new” by recreating a shoe that “identifies to this generation.”“We wanted to not only improve the comfort of the shoe but we asked, ‘How do you carefully move along an aesthetic that’s so sacred to so Nike Air Max 1 many people?' Raasch told USA TODAY Sports. "How do you keep the color that’s so iconic, but push toward the new generation?"The re-release comes on the heels of another re-release, the OG Silver Bullet shoes in April, and follows a trend of paying Nike Air Max 90 Damen Rosa tribute — or simply going back to — ‘90s fashion in sports culture.

Other apparel companies popular in the 1990's, such as Tommy Hilfiger and Champion, have also made comeback splashes on the fashion scene, and this blast-from-the-past move signals that Nike Roshe Run Mujer Negras Nike has determined old-school is now new-school.“The (1990s) era right now is so prevalent,” Raasch said. “I think a lot of people have this (fond) memory of the past."Jones’ new shoes resemble the Hall of Fame gold jacket in more than color. The upper fabric and lining of the shoes are made from Haggar Authentic Pro Football Hall Nike Air Max 90 Dam Svart of Fame gold jacket material. The sock-liner is also Haggar lining from the gold jacket’s interior. The tongue and heel of the shoes have the same buttons that are on the gold jacket sleeve and chest.“It was great to see him in that gold jacket. He Adidas Ultra Boost looked like a natural,” Cowboys executive vice president Stephen Jones said of his father. “And he looked great up there with his Hall of Fame tennis shoes on, too. He was really wanting to wear those shoes.”NEW YORK — The Nike Hyperdunk is a player’s shoe.Adidas NMD Dam It’s never had the casual-wear aesthetics or name-recognition of Nike’s signature shoes, built around superstars such as Michael Jordan, Kobe Bryant and LeBron James.

Yet the Hyperdunk 2017, which hits the market Thursday morning, has become the test kitchen for Nike’s latest innovation: React foam, a lighter, springier and more Adidas Superstar Homme durable padding that more than 50 NBA players will have on their feet next season. In choosing Hyperdunk (and the Jordan Brand Super.Fly 2017), Nike is making sure basketball fans — and players at all levels — take notice, starting with debuting the Adidas NMD Mujer Rosa shoes and technology in the NBA Finals.“There’s a reason the basketball team chose (Golden State Warriors forward) Draymond Green as their muse,” Nike React lead designer Ernest Kim said. “They wanted something that could work for that utility, does-a-little-bit-of-everything type of athlete, and he’s a great representation of that.

“Also, he’ll tell you exactly what he thinks, which is really helpful when you’re making a product.React foam is going public after many months and 2,000 hours of wear-testing. The 2016 version of the Hyperdunk featured an entirely different look and Nike Air Max 90 Dam Rosa feel, including a large airbag on the outsole and a FlyKnit sock instead of a tongue. In interviews with For The Win, the shoe and foam’s creators opened up a window into how Nike implements sneaker technology without alienating consumers and athletes Nike Air Max Tavas Womensat all levels.No amount of technology in new shoes is going to cause people to stop buying vintage Jordans. Nike’s back catalog is one of its greatest assets, something a newer company like Under Armour can’t even pretend to match, as high-caliber as its current lines are.Kim’s a tech guy, though. He admitted that with the basketball shoes he was making when he joined Nike eight years ago, “it’s almost like you can’t even recognize that as being a basketball shoe if you compare it to the shoes of today.” Yet he wore Air Force 1s — in FlyKnit.


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